Who is He?

He is a collection of 34,000 urban men with an insatable appetite for what’s new, what’s next, and what it means to live life in style.

He’s Devoted
87% read every day or almost every day

He’s Generous
59% forward articles to their friends regularly

He Shops
66% bought something they read about on HeSaid

He Influences
78% see it first and tell others about what’s
new and cool

*Above figures based on 2008 reader survey

With HeSaid’s discerning and unmistakable voice, advertisers have an unparalleled opportunity to influence an affluent, educated and devoted readership of consumers who take pride in being on the leading edge of style. HeSaid readers are smart, stylish, and affluent men who are looking for an up-to-the-minute cultural resource to find out what is fresh and interesting in their city.

Gender
82% male
18% female

Age Breakout
18-24 - 7%
25-29 – 26%
30-34 – 23%
35-39 – 20%
40 -44 – 15%
45-49 – 7%
50-59 – 2%

Median Income of HeSaid’s Readership: $82,500
*34% of readers earn $100,000+

88% of readers are working professionals
92% of readers are avid consumers and believe the gay community is a “strong financial force”
79% of readers plan to make a major purchase in one or more of the following categories within the next 12 months: Electronics, Travel, Apparel, Home Improvement, and Health & Fitness

*Above figures based on 2008 reader survey